The rate of change in business today is growing exponentially. It’s not enough to be great at what you do – you have to keep on getting greater.
You need a business innovation process that constantly generates new business ideas – BIG IDEAS
Over the years beyond touch has met many CUSTOMERS seeking out those big ideas.
Customers need new things, they always have and always will – your customers have BIG NEEDS to be fulfilled. Do you know what these needs really are?
As a BUSINESS OWNER you know only too well that the bitterness of unfulfilled customer needs lingers long after the sweetness of the big idea has been forgotten.
Meeting customer’s need requires you to draw on all of your resources – your BIG HAVE is about matching capability with demand – it’s the holy grail of service delivery. The most successful businesses draw upon all of their resources for support. Talent and expertise lyes internally and also in your supply chain – adopting a shared approach to business where suppliers are partners gives you more expertise to draw upon. It’s a symbiotic commercial partnership that can enable companies and individuals to work towards a common purpose for the greater good.
But this approach requires a business mind that is flexible – The entrepreneur they say exercises both sides of the brain to develop a sustainable business model.
On the one hand, the business should be CREATIVE enough to turn on a pin – to develop a new product or service in real-time. And yet on the other hand it also needs to adopt a MEASURED approach to developing a long-lasting, sustainable business. A successful business enables the interplay of these seemingly incompatible modes of thinking to coexist. The end result is something that is greater than the sum of its parts.
Once you can harmonise the firing of these two cranial business zones – then you will reach that higher order of VALUE CREATION
And that big idea, fulfilling the big need through your unique big haves, will create an unbeatable value chain that generates wealth for all.