The customer whom is engaged in the retail experience is charmed by the story unfolding, enraptured by the spectacle and ultimately persuaded to make in store purchases by well-placed cues, triggers and props. Retailers use a variety of technological levers to assist them in this pursuit – to get the customer touching, listening, looking […]
Author Archives: Graeme
What Is Strategic Planning?
All business processes differ in some way from one another. There are certain common characteristics that all busineses share. If you work strategically within the Operations part of the enterprise you may occassionally find the mix of work difficult to tactically deliver. How do you categorise different types of work and prepare for their oncoming? […]
Continuous Improvement – When Self-Service Gets Lean
Lean process improvement is a business practice that is centred on creating the most amount of value for the end customer, whilst eliminating wasteful use of resources in the process. In this article, Graeme Laws discusses the origins and application of lean manufacturing, in the context of his experience within the Customer Engagement Technology industry. […]