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18 Ways to Improve Business Performance

18 Key Things For your Business and Your Customer’s Business   I have read on many occasions peoples views on the best way to determine the level of service quality within a given enterprise. As early as 1976 Swan and Combs (1976) postulated that: “consumers judge products on a limited set of attributes, some of […]

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Creating Good Ideas – Innovation In Your Business

listen to ‘Creating Good Ideas – Innovation In Your Business’ on audioBoom The Imagineers Lot You work in a design studio. You are extremely creative. Your brain never stops thinking of ways to solve problems – sometimes creating virtual problems to be solved just so that you can earth the creative energy that surges through […]

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Designing For the People of Tomorrow

An unsettling reality dawns I have two teenage children and many friends with similar aged children. I have detected a shared, unsettling question of ‘what will tomorrow be like for them?’ Some friends are heavily pushing their kids into medicine, science or engineering – nothing wrong with that, they are all great professions and offer […]

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Innovation in Customer Engagement Technology

  The customer whom is engaged in the retail experience is charmed by the story unfolding, enraptured by the spectacle and ultimately persuaded to make in store purchases by well-placed cues, triggers and props. Retailers use a variety of technological levers to assist them in this pursuit – to get the customer touching, listening, looking […]